The Buffalo Bill Cody Races follow scenic courses through the community of Cody, Wyoming. The event was created to attract destination runners to the spectacular community and bring local runners together.
With the races being only 50 miles away from Yellowstone’s east gate, it was necessary for the Tilt/Shift team to design the BBCR identity with impactful colors, bold typography, and purposeful imagery.
When runners make the decision to sign up for a destination race, it’s important they have an immediate draw to the race itself and the area.
The BBCR brand did just that! It’s been exciting to see it flourish by reaching target audiences both in Wyoming and across the United States.
Brand Identity Creation + Web Design
Buffalo Bill Cody Races
What We Did
Brand Identity Creation
Print + Digital Materials
Web Design + Development