An Independent Outdoor Retail Champion

Sunlight Sports is an independent outdoor retailer that has outfitted the local Cody, Wyoming community for more than 40 years from its Main Street storefront. At the 2017 Outdoor Retailer, it was named one of the nation’s Top 8 Innovative Outdoor Brands in the country. By bringing customers in to share in the brand experience, it has created a level of customer interaction and loyalty that has other outdoor retailers asking what their secret is.


Whether people walk into its store, follow the brand on Facebook or Instagram, check for availability of merchandise on its website, or choose to show up for a Saturday morning community hike, they immediately experience the fullness of what Sunlight Sports represents. We have made this brand experience (the outdoors) accessible, no matter what type of trail leads people there.

Client: Sunlight Sports

Date: May 2017

Brand Identity


Digital & Print Materials

Web Design & Development