Healthy Park County

When the Park County Health Coalition (PCHC) came to us for a brand identity refresh of their organization, we knew we'd need to tread lightly on some of the more serious topics they handle. PCHC's initiative, Healthy Park County, will initially focus on suicide prevention, drug abuse, binge drinking, and smoking.

Creating access, caring for all.

GOALS & OBJECTIVES
  • Update the brand and create a naming architecture for the various programs and topics Healthy Park County covers.
  • Express the brand through an integrated marketing strategy with social media templates, merchandise, signage, and a cohesive website presence.
  • Design key messaging to help individuals felt more prepared to engage in the tough conversations that surround prevention.
DELIVERABLES
  • Naming & Architecture
  • Brand Identity Creation
  • Key Messaging Strategy
  • Print + Digital Materials
  • Email Newsletter Template
  • Website Design Support