Grassroots Outdoor Alliance is a cohesive community of independent outdoor specialty retailers and brands that drives evolution within the outdoor industry. Tilt/Shift was hired to design assets that supported an existing brand, but expanded the visual and verbal identity to showcase the variations between its key demographics.
GOALS & OBJECTIVES
- Support Grassroots Outdoor Alliance in its bi-annual Connect Trade Show
- Act as a retainer marketing and design resource for various projects
- Design and support several initiatives that further the brand’s promise to support specialty outdoor retail
