Sunlight Sports is an independent outdoor retailer that has outfitted the local Cody, Wyoming community for more than 40 years from its Main Street storefront. At the 2017 Outdoor Retailer, it was named one of the nation’s Top 8 Innovative Outdoor Brands in the country. By bringing key brands like Mountain Hardwear in to share in co-branded experiences, we have created a level of customer interaction and loyalty that has other outdoor retailers (and brands) asking what our secret is.
During this campaign, we built both brands’ equity through exposure, engagement, and inspiration through a collaborative, multi-channel approach. We positioned Sunlight Sports as the premier destination for information for visitors to the Greater Yellowstone, while showcasing the trail performance of Mountain Hardwear.
- Position Sunlight Sports as the premier source of information and inspiration for visitors to the Greater Yellowstone
- Leverage the Sunlight Sports brand position to further elevate Mountain Hardwear’s market position for both consumers and the wholesale trade.
- Engage consumers with Mountain Hardwear as a brand that makes a day in sunlight and on the trail a fantastic experience
