A LinkedIn Company Page helps others learn more about your business, brand, products and services, and job opportunities.


Designing your page is the first, and most important, step.

Click the “Edit” button in the upper right of your Company Page to update your company description, specialties, industry, website, and more. Use rich, descriptive language that helps readers understand your vision, purpose, and the value you offer.


Company Pages are very SEO-friendly. Google shows previews of up to 156 characters of your page text, so be sure your description leads with powerful, keyword-rich sentences. Members can also search for companies by keyword on LinkedIn, so include words and phrases that describe your business, expertise, and industry focus.


Showcase your services! By building out your products and services page, you are more likely to gain followers and tell them what you do best.


Announce your page to customers, friends, and followers. Once it is all set, drive traffic its way by sharing it on your personal page and on other social media networks.


The members of LinkedIn’s 1-million-plus Groups often engage with companies. Participating in these discussions is a great way to attract new followers from targeted audiences.

Find the right groups. Target Groups relevant to the industries or customers you serve. Use LinkedIn’s search bar to find groups by keyword.


Contribute to popular discussions members have started. As people like and reply to your comments, you have a chance to become a “Top Influencer” in the group. When appropriate, link to your Company Page to help interested members gather more insights and info.

Acadia Munari

Author Acadia Munari

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