Whether you are launching a new brand to the world, or revamping and relaunching, there are a few must-haves to create the perfect event. This event will set the tone for your brand and your business, as well as introduce you to your community. Here are some tips to make this upcoming event a success.

The Runway

Promoting your event is essential to success. Whether it’s through posters, radio, or newspapers, you need to ensure people – the right people – hear about your event. Who are you trying to reach? How do those people hear about important events? Start building the hype 4-6 weeks prior to your event.


People want to feel connected. Therefore, you need to establish a relationship between your brand and your community. A great way to do this is through some sort of non-profit organization. If you are not an established non-profit yourself, consider partnering with one for your brand launch. This will establish a true, value-added connection to those around you.

Social Media

Let’s face it – most people are either on social media, or they have family members, friends, or coworkers on social media. Many a time, people hear about events from these acquaintances. The use of multiple platforms, like Facebook and Instagram, is a necessity in promoting events. Therefore, businesses need to be present and consistent. Leading up to an event, you’ll need to ramp up your event promotion posts to one per week.

Beer. Always free beer.

Need we say more? While you may have a terrific product, it’s usually the free beverages and hospitality that will get people in the door for your upcoming event. Be sure to offer non-alcoholic options for those who choose not to imbibe. Look for local brewers and drink suppliers within your community to take your celebration to the next level – all while keeping it close to home.

Space and Sound

As always, presentation is key. Create a space that speaks to your purpose and defines who you are – and what you’re trying to become. In addition to this, make sure you are heard. Not only should you choose an appropriate sound system for your acoustics, but the words that will appropriately convey your message.

Raise a glass to all of your hard work. Cheers to you!